“You have to train your users. And so, Mashable, one of the reasons it’s done so well is that we, the Senior Management, made a conscious decision to train our users on how and why to share.
“We trained them on how to Tweet, how to re-Tweet, why to re-Tweet, how to share a blog post, ten ways to share a blog post, why to share a blog post. You do this over and over again and eventually users learn and guess what they shared first? Mashable.
“And they started following Mashable content and it helped us grow from there.
“You have to train your users and you have to do it consistently and constantly and you have to train them exactly what behavior you want them to do.”